香蕉速播

Floor market chaos

Time: September 3, 2018 hits: two thousand and sixty-eight second


 

The flooring industry has formed a certain scale after years of domestic trials and tribulations. With the increasing number of enterprises in the industry, various products emerge in endlessly in the market at present. On the one hand, it enriches the product types on the floor market, but on the other hand, it also makes the products in the current market confused. A series of market chaos not only hindered the development of the industry, but also extremely unfavorable to the long-term development of enterprises. In this case, the floor enterprise needs to find the root cause of the problem in time, and suit the remedy to the case.

The development of flooring enterprises is hindered

Problem 1: product plagiarism is serious

The homogenization of flooring products in China is serious, and it is difficult for brand flooring enterprises to obtain "high profit" from "high cost" product R & D investment. Many new flooring products, once launched, are often directly copied by many small and medium-sized flooring enterprises. Moreover, this is not only reflected in the imitation of the product, in the management, business model and even brand promotion, many small and medium-sized floor enterprises often adopt "bring doctrine". Following the trend has become the survival law of these enterprises. However, in the long run, they will not be able to break through the market and face the evil result of elimination.

Problem 2: lack of funds and blocked financing channels

At present, the floor market competition is fierce, and unpredictable, many flooring enterprises are difficult to face. Because in the whole floor industry, small and medium-sized flooring enterprises occupy the majority of the total, and lack of strong financial strength to do backing. In recent years, due to enterprise migration, equipment renewal and capacity expansion, the lack of funds is even more serious. It is difficult for small and medium-sized enterprises to cross the threshold of loans and financing. At the same time, once the floor market, it is easy to encounter a sales crisis, not to mention the channel sink to the secondary and tertiary market.

Problem 3: difficult recruitment and lack of human resources

Due to the working environment and other factors, it is more and more difficult for the floor production enterprises to recruit workers. Many enterprises are not full during the peak production period. In particular, the gap and demand of front-line production workers, office workers and grass-roots business personnel are relatively large. Although most of the flooring and other furniture enterprises have improved the wages of production workers and improved the insurance, welfare and accommodation, the recruitment situation of many flooring enterprises is still not very ideal, and "difficult employment" has restricted the long-term development of the flooring industry.

Flooring enterprises need to "suit the medicine to the case"

First, innovative design, eliminate product homogeneity

Commodity is the origin of everything, and famous brands are also made little by little from unknown commodities. The competitiveness of commodities is not determined by whether they are famous brands, but whether they can meet the unique consumption needs of consumers. Therefore, flooring enterprises should make their products better meet the needs of consumers, Let the unique selling point of their own products can make consumers bright, so enterprise innovation is imperative.

Second, insight and analysis of the market, do a good job in enterprise planning

Floor enterprises can make preparations in advance, conduct a round of comprehensive carding of the market, find out the key market, the secondary key market and the cultivated market, and formulate different market attack strategies, so as to ensure that the input of the key market is guaranteed, and achieve large input and output, so as to ensure that the normal operation of the enterprise is not affected; The secondary key market is the main force of market increment, because the market is about to rise, the growth rate should be accelerated, and the market potential should be stimulated as quickly as possible.

Third, floor enterprises should improve the internal management system

Internal management is always the "pain point" of enterprises. When the sense of belonging of an enterprise's employees is not strong, and the employees develop a lazy style, where does the cohesion of the enterprise come from? There is a lack of perfect management process inside the enterprise, customer orders can be easily lost, and employees are used to pushing the three against the four. How can the enterprise develop and grow? The loss of internal friction caused by various mismanagement in flooring enterprises is immeasurable, which affects the internal stability of enterprises and the reduction of trust in customer cooperation. For a long time, the disorder and imperfection of internal management will become the "biggest obstacle" for the healthy and sustainable development of enterprises. A successful enterprise, if it wants to "rob the country", must first stabilize the "military heart", that is to say, to grasp the internal management, then it can have a strong army that "can fight and fight well"!

Postscript:

In the current floor market, these three problems have become a more common phenomenon in the industry, many flooring enterprises have been troubled in these problems. For the floor enterprise, only in the product, capital and employment three aspects, find their own problems, and the right remedy to the case can win more long-term development.

 

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