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How will the furniture industry go in 2018 under the new situation?

Time: September 3, 2018 hits: one thousand nine hundred and fifty-one second


 

Recently, it was learned from the economic work conference of Guangdong furniture industry that in 2017, the total sales value of furniture in Guangdong Province was about 420 billion yuan, an increase of 5.5% compared with 401 billion yuan in 2016, and it continued to maintain a stable medium growth rate.

How should furniture enterprises respond in 2018?

Wang Ke, President of Guangdong Furniture Association, said that facing the new market environment, furniture enterprises are suggested to implement the "three products" strategy of "increasing varieties, improving quality and creating brands", and continue to adhere to the road of green health and innovative products; At the same time, furniture enterprises should study the latest national policies, seize the industry trends of characteristic towns, rental housing, consumption upgrading, etc., and look for more development opportunities for enterprises.

Characteristic town, research and development of marketable products

In recent two years, the characteristic town has become one of the focuses of many well-known real estate enterprises. It is a tuyere project with a bright future. In 2016, the Ministry of housing and urban rural development, the national development and Reform Commission and the Ministry of Finance announced the notice of carrying out the cultivation of characteristic towns, requiring that by 2020, 1000 distinctive and dynamic characteristic towns, such as leisure tourism, business logistics, modern manufacturing, beautiful and livable, will be cultivated in China.

Wang Ke believes that there are opportunities for the furniture industry here, so we should actively promote the development of "characteristic town" of the furniture industry itself. Under this situation, the furniture industry should cooperate with the important measures of building beautiful and livable towns, tourist towns and forest towns, and attach importance to the development of marketable theme furniture, folk furniture and health care furniture. At the same time, the industry will support Zhongshan Dayong town to build a national level Chinese mahogany cultural tourism town; Support Lecong Town in Shunde to open a new mode of comprehensive development with leshang Town, life and health town, international innovation town, cultural tourism town and water conservancy town under the framework of building a national level international brand town, and promote the construction of characteristic town group under the background of Guangdong, Hong Kong and Macao Bay area; Support the construction of Guangzhou Panyu Shiji Town with traditional furniture culture as the carrier.

Furniture industry will have a bright future with the development of leasing

As the main supporting industry of the real estate industry, furniture industry has a close relationship with the development of real estate. At the 19th National Congress of the Communist Party of China, rental housing was added to the housing supply system. Liu Hongyu, director of the Real Estate Research Institute of Tsinghua University, said that the government's emphasis on improving the rental market is to provide residents with a market environment in which they can freely choose to rent or buy a house, and to make up for the lagging development of the rental market. The rental market has a bright future.

Under the guidance of this policy, the layout of the property market has gradually changed. Taking Guangzhou as an example, the government has made it clear that it plans to supply 32 million square meters of residential land in the next five years, build 600000 ordinary commercial residential units and 150000 rental housing units. After calculation, one out of every five new housing units is rental housing. Real estate enterprises have also entered the field of long-term rental. The brands of big + Bijia, poyu, Guanyu, HONGPU and other long-term rental apartments have been successively launched. The target of real estate enterprises to "layout one million units in three years" in the rental market is already standard.

Wang Ke said that the planning and development of rental housing is good for the furniture industry, which will increase the demand for furniture in the market. From the current situation of the popular long-term apartments in the market, the long-term apartments created by well-known real estate enterprises are all delivered with decoration and full house furniture. From sofa and tea table in the living room to bed and small desk in bedroom, some small units have a great demand for customized furniture, which is a new opportunity for furniture enterprises.

Consumption upgrading and personalized product customization

The furniture association proposed that in addition to the various good opportunities of real estate, the furniture industry should also be keen insight into the trend of consumption upgrading in the whole market and timely innovate.

As far as the consumer groups are concerned, the emerging middle class and the "post-80s" and "post-90s" consumers who pursue fashion and personality are worthy of careful study by furniture enterprises. In 2017, customized enterprises such as Shangpin homestead and MAG customization successively established the Lifestyle Research Institute. The purpose is to use the research results of emerging consumers' home quality lifestyle to guide the research and development direction of new products of enterprises, so as to better meet the consumer demand.

As for the new product types, more and more popular shared office space, home stay, health care space, vacation space, etc., are also great opportunities for the furniture industry. Wang Ke suggested that in the face of these new market demands, furniture enterprises should follow the trend, strengthen the development and application of new materials and new functions of furniture, strengthen the innovation of furniture appearance design, product packaging, marketing, etc., and carry out personalized customized services, so as to promote the transformation from made in China to Chinese design and intelligent manufacturing.

Related news

Main business income of Chinese furniture industry in 2017

Over 10% year-on-year growth

At the economic work conference of Guangdong furniture industry, Zhang Bingbing, Secretary General of China Furniture Association, gave a report on the current situation and future development trend of China's furniture industry.

According to reports, the overall development of China's furniture industry remained stable in 2017. From January to November 2017, enterprises above Designated Size in the furniture industry achieved a total of 828.106 billion yuan of main business income, with a year-on-year increase of 10.24%; The total profit achieved was 49.586 billion yuan, with a year-on-year increase of 9.42%; The total output was 735.2059 million pieces, with a year-on-year increase of 3.47%.

Zhang Bingbing believes that under the new situation, the furniture industry should seek breakthroughs in several aspects: continue to improve the green environmental protection level of the furniture industry, continue to enhance the innovation ability of brand building, further promote the integration of industrialization and informatization, give full play to the role of industrial clusters, promote the transformation of enterprises from production-oriented to production-oriented, and promote the development speed of intelligent manufacturing.

 

Last article: The development potential of the whole house customization market is unlimited, and the flooring industry needs to integrate

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