The development potential of the whole house customization market is unlimited, and the flooring industry needs to integrate
Time: September 3, 2018 hits: two thousand and two hundred second
In recent years, many enterprises which only produce floor, stairs and other single products in the home building materials market began to do the whole wood home decoration. In March this year, the whole wood furniture exhibition hall was praised by the industry. According to relevant experts, the whole wood home furnishing may save the current floor industry profit gradually low this predicament.
Make efforts to integrate the whole home furnishing industry chain
Whole house customization It has appeared in China for several years, and now it has become an increasingly popular trend. Market survey data show that, at present, in China's urban households, only 6.8% of the whole wood household ownership rate, which is far lower than the average level of 72% in developed countries in Europe and the United States. It can be said that the market potential of whole wood home is very large in our country. Whoever can seize the opportunity will seize more market share. Of course, this requires enterprises to fully understand the core nature and market operation mode of the whole home, and also requires enterprises to have sufficient capital strength. For the floor enterprise with a little less strength, it is better to unite with other enterprises to share the production of all kinds of household products.
It is understood that in the industry shuffle period, floor enterprises may as well cooperate with upstream and downstream enterprises to increase the control of the industrial chain to reduce costs. For example, the cooperation of furniture enterprises, flooring enterprises, wood enterprises and design companies is also a trend that has begun to appear. In the environment and trend of intensified competition, channel expansion and industrial chain integration are effective ways for enterprises to enhance competitiveness and reduce market risk.
Under the temptation of high profit margin, both first-line brands, second-line and third-line brands have transformed, hoping to seize more market share by using the whole wood home decoration development model. With the more mature home building materials industry, the more fierce competition, "whole wood home decoration" seems to have become the sweet cake for many wood products enterprises to transform and upgrade! But at this stage, the whole wooden home decoration in China belongs to the spire market. For operators, there is still a lot of work to do if they want to gain market advantages. But with the increase of enterprise investment and more mature market, we may see the dawn of the whole wood home decoration market.
Floor factory operation system is not perfect, but wood resources occupy the advantage
Most of the factories that do wood furniture have no matching workshop and department settings. For example, if there is a floor production line, there is no closet production line, or there is a closet production line but no floor production line, etc. the funniest thing is that some wardrobe factories mainly produce board type wardrobes, but do not produce logs, but under the banner of "whole wood". Each big has the strength floor enterprise also needs to strengthen the factory construction, with the omni-directional hardware greets the entire wooden household production.
"Whole wood home" has higher requirements for wood“ It is a relatively large single, if you use 3 million to finish it, it is likely to need 1.5 million to reserve wood ", and the characteristics of wood determine that it must go through drying, natural fitness, dehumidification, carbonization and other links, which generally takes six months to complete, and" drying, dehumidification, carbonization kiln, etc., each needs eight million ". The current situation is that some enterprises did not take the cost of timber into account after receiving orders.
Under the influence of the whole economic environment and the real estate market, the development of the home furnishing industry has slowed down. At the same time, enterprises specialized in floor, stairs, wardrobe and other industries have devoted themselves to the whole home. It seems like a big cake, everyone to share the food, this is no criticism; But if the enterprise does not fully evaluate its own strength, only blindly follow the trend blindly, it is likely to become a meat grinder. The development of the whole wooden home decoration market is not yet mature, this "cake" needs everyone to work together and play a positive energy to promote its formation.
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