In the face of the younger consumer market, products and marketing means should be younger
Time: June 23, 2018 hits: one thousand eight hundred and thirty-five second
With the loss of time, many post-80s and a small number of post-90s have entered the stage of buying a house and getting married, which is a huge young market for solid wood door enterprises. However, this generation of young people have different ideas from those born in the 60s and 70s. No matter in terms of consumption taste and consumption habits, seizing the young consumer market requires solid wooden door enterprises to strengthen product innovation and marketing innovation.
I. younger solid wood door products
Today, the post-80s and 90s have gradually become Solid wood door In order to satisfy or cater to the consumption concept of young people, many solid wood door brands have launched "younger" products. Indeed, the strong purchasing power of young consumer groups has unknowingly opened up a new market for solid wood door enterprises. To seize this market, the first thing they need to do is to develop and produce "younger" solid wood door products.
2、 Interesting marketing is indispensable
Young products alone can not meet the needs of this generation of young people. Solid wood door enterprises also need "younger" marketing means to cooperate with "younger" solid wood door products, so as to capture young people. Because different from the past, now young people have many choices, not only through offline stores, but also through the Internet; It can also be purchased through some service platforms. When they have more choices, they will naturally compare and choose the product that best suits them. This is the time to test the brand of solid wood door. Therefore, in the face of the hot e-commerce channel, solid wood door enterprises should have some thinking.
Although the post-90s have gradually become the main consumer group, most of them are just out of college students, with little money in their pocket, so the price of products is still the main reference factor. At this time, the one whose product is more quality and cheaper will be able to take the initiative. However, solid wood door enterprises to fight price war is not reliable, solid wood door enterprises to do is to simplify the sales process. At present, the sales process is manufacturer - provincial agent - Dealer - distributor - user. Now it can be simplified to manufacturer - service provider - user. The fewer middlemen, the lower the final selling price.
There is no doubt that in the next few years, the post-80s and 90s will become the main consumer groups of solid wood door enterprises. Solid wood door enterprises can really capture the hearts of young consumers only by making efforts from products, marketing, channels and other aspects.
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