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Solid wood door enterprises need to pay attention to the spirit of originality in the development of e-commerce

Time: June 23, 2018 hits: one thousand seven hundred and twenty-eight second


 

At present, with the continuous development of the Internet industry, e-commerce model has gradually become a hot word in the whole home building materials market. In recent years, with more and more first-line brand layout e-commerce strategy, a new market competition has also opened. However, throughout the current e-commerce market, the development of home building materials enterprises such as solid wood door is still in its infancy. Coupled with the lack of relevant standards for e-commerce, many offline disadvantages have been copied to the online market, among which imitation and plagiarism have become a more obvious problem.

The originality of e-commerce market is gradually valued by enterprises

The trend of e-commerce is changing every year, especially the furniture e-commerce at the air outlet. Looking back on 2015, the whole furniture e-commerce industry is in the undercurrent, one after another. First, in the cold winter, it encountered the tide of bankruptcy and resignation, and then a famous enterprise launched furniture crowdfunding with high profile, including the listing of successive enterprises. The outsider called it wonderful and made the whole industry unpredictable. In the past 2015, Ali and Jingdong have been fighting each other Addiction. In the process of their repeated exchanges, Jingdong has repeatedly seized the weakness of Taobao's "disaster caused by fake goods" to carry out attacks, which made Ali feel miserable.

Indeed, with Taobao as the leader, all major e-commerce platforms have different degrees of "non original" phenomenon. In order to maintain reputation and ensure market share. Recently, Zheng Junfang, partner and chief platform governance officer of Alibaba group, announced that under the condition that Alibaba will no longer add new employees in 2015, an additional 200 employees will be added to fight against counterfeit goods. Ali's action not only shows his determination to crack down on counterfeit goods, but also puts a new pronoun for the whole trend of e-commerce in the next year: originality.

Solid wood door enterprises need to pay attention to the spirit of originality in the development of e-commerce

Nowadays, the whole e-commerce environment has been criticized as "the proliferation of fake goods" and the weakness of furniture e-commerce environment. Furniture e-commerce enterprises only combine the two problems, adhere to the original, is the long-term way out. Various signs show that one of the major changes that may occur in furniture e-commerce in 2016 is the innovation and independent originality of products. In the past, the phenomenon of "different stores with the same product" will become less and less with the continuous improvement of the consumer protection system, which is also the right way to promote the healthy development of e-commerce.

In China, many Shanzhai brands have been knocking down people over and over again. There are more and more Shanzhai phenomena in the solid wood door industry. Because the innovation of boards is not very strong, and the use of materials is similar, the homogenization phenomenon in production design is constantly emerging. In the era of fierce competition in the market, where there is a lot of market demand, there will inevitably be a variety of products. In order to form a better competitive advantage in the market, the solid wood door enterprises put more and more energy into the design of solid wood door. The improvement of the scientific and technological content and quality of solid wood door has become an important part of industrial upgrading.

At present, the solid wood door market is from the past extensive development to a higher level of development stage, which for many enterprises, is both an opportunity and a challenge. Although there are many advantages in the e-commerce market, the real wood door enterprises must ensure their long-term development in the actual development process. In this process, only by ensuring the spirit of innovation can they win the first opportunity in the new round of market competition.

 

 

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