The road of e-commerce is full of thorns, solid wood door enterprises need to crack
Time: June 23, 2018 hits: two thousand nine hundred and forty-nine second
With the rapid development of the Internet, the emergence of e-commerce and micro business has occupied the furniture market like a hurricane. Many real wood door enterprises have "hit the net" one after another, developing e-commerce and starting flagship sales of online e-commerce platform. However, with the in-depth development of e-commerce, the road of e-commerce is full of thorns, with low profit and low increment, which makes solid wood door enterprises fall into the dilemma of conflict between traditional mode and e-commerce mode. Trapped in the development prison, solid wood door enterprises continue to look for solutions.
"Two in one" online and offline
It is understood that some solid wood door enterprises and stores are entangled with the issue of whether to focus on the development of online or offline, but in fact, online development and offline development are not contradictory. Online consumption simplifies the circulation link of traditional consumption, alleviates the problem of asymmetric information between real wood door merchants and consumers to a certain extent, and helps to tap the consumption potential. In other words, the e-commerce of stores has turned the industry from closed to open, turning Limited customers into unlimited consumers, and consumers can choose online and then experience offline.
Solve the two old problems of logistics and service
For a long time, logistics and service problems are the two major obstacles to the e-commerce of solid wood doors. Nowadays, with the rapid development of logistics, distribution speed and service are constantly improved. For the solid wood door industry, most enterprises have a long production cycle and adopt the mode of "production according to sales", which is difficult to meet the market demand of "small and fast" products. At the same time, due to the large volume of products, if the inventory increases, the cost will be unreasonably high, which is a great challenge for e-commerce enterprises. Solid wood door industry must fully consider the above risks, optimize distribution links, and improve service quality.
Actively implement Internet word of mouth marketing
When Xiaomi developed mobile phones, hundreds of thousands of consumers gave advice; When the new product was launched, millions of consumers participated in the rush purchase. Xiaomi mobile phone makes consumers and brands close to each other, and consumers participate in all aspects of brand development. In the era of Internet, profound changes have taken place in the information organization structure. The solid wood door industry should accurately grasp this change, improve the viscosity of fans and promote their sharing and dissemination. The main consumption force of solid wood door industry has gradually shifted to the "post-80s" and "post-90s". They generally have Internet thinking, and the solid wood door industry should make use of consumer word-of-mouth to carry out marketing and communication on the Internet.
However, the development of solid wood door e-commerce in the context of achieving the above several points, some industry insiders pointed out that industry alliance and group development are also the needs of enterprises. Because of the low degree of aggregation of the solid wood door industry, the phenomenon of single operation is serious. Facing the new e-commerce mode, this is not conducive to the healthy development of enterprises. Therefore, solid wood door industry should alliance to break through the problems encountered in the process of transformation to the Internet.
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