Solid wood door Enterprises: product quality and brand ability determine the position
Time: June 23, 2018 hits: two thousand one hundred and five second
Solid wood door industry has developed for many years in China. With the change of market environment, the competition situation of solid wood door enterprises is different from that in the past. For enterprises, the cruelty of the current market competition is eating more and more enterprises. In this case, if the internal adjustment is not strengthened, it is difficult to adapt to the current competitive situation. Therefore, solid wood door enterprises also need to strengthen the ability to analyze the market situation in order to make timely adjustments.
Industry reshuffle urges solid wood door enterprises to make adjustments
If there is competition in the industry, there will be shuffling. Shuffling represents the redistribution of resources and customers of an industry. In this process, shufflers have natural advantages. They can not only shuffle others at a lower cost, but also form a certain market advantage after shuffling. With the increasing cost of brand and terminal operation, small-scale solid wood door enterprises relying solely on product price advantage will be the first to taste the pain of the market, with few customers and rising rent. The sales volume of most stores of some brands is not enough, let alone sustainable development.
For an industry, getting rid of these enterprises is the basis for the healthy development of an industry. Only when the correct concept of competition is formed in the industry, the product quality is paid attention to, and the competition is realized through the difference of marketing mode rather than the huge difference of price, the industry is relatively healthy. Integration in this year's solid wood door industry has become a more popular term, not only the integration between enterprises, but also the integration of upstream and downstream, as well as the integration of customer resources. Under the general trend of solid wood door industry integration, it is necessary for solid wood door enterprises and agents as entities to fully integrate their own resources to achieve the goal of 1 + 1 greater than 2.
Product quality and brand ability determine the status of solid wood door enterprises
The dilemma of solid wood door industry is not terrible. What is terrible is that the helmsman has dilemma thinking. Any industry has a situation from insufficient capacity to overcapacity, and then to cannibalism. After hard work in the home appliance industry, the enterprises without scale will be eliminated naturally, and the remaining enterprises are 100 billion and 10 billion level enterprises. And solid wood door industry, many brands, uneven, in this case, is to do a good solid wood door enterprises will also be dragged down. It is not that China's solid wood door enterprises can not do it, but most small enterprises rely on price to win the market, at the expense of quality, and ultimately drag down the healthy development of the whole industry.
On the contrary, the products exported to Japan have undergone strict inspection, and the standards are far higher than the domestic requirements. In this case, its general high quality has won the hearts of Chinese consumers. Therefore, for the real wood door enterprises facing today's dilemma, I think it is a good thing, a good opportunity to eliminate the bad and survive the good. In this case, only enterprises with good quality and brand ability have the opportunity to integrate other potential but not necessarily high-quality enterprises.
Therefore, in the market competition environment is more complex solid wood door market, only in the product quality and resource integration ability to improve their own strength, enterprises can obtain their own place in the future fierce market competition.
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